New York, NY  June 19, 2018 – fishbat, an award-winning online marketing and social media agency, shares five tips for creating engaging captions on social media.

A strong online presence can be imperative to the success of a business. To achieve that type of presence, a unified brand message should carry across every medium, including social media. Social media posts play a vital role in consumer behavior and brand awareness. The captions on those posts should capture readers’ attention and communicate a brand’s message effectively.

Not all brands are the same. And as such, not all captions should be either. However, there are some general rules that any brand can use to help build a strong and loyal fan base through Facebook and Instagram captions.

Find the audience. Determine and analyze the desired audience on social media. This is important because a brand's social audience may be slightly different than their actual target market. Captions can then be tailored to that audience using a specific voice and tone.

Keep it short and sweet. Use conversational, yet deliberate language to create enticing, concise and digestible captions. The attention span of the average social media user is very short, so be sure to use it wisely. There will be exceptions of course, but as a general rule, be clear and brief.

Encourage conversation. Use open-ended questions or polls to create engagement on posts. Invite followers to leave a comment or tag their friends to increase visibility and initiate conversations.

Utilize hashtags. Hashtags are a great way to increase exposure and draw in new followers. However, it is important to research relevant hashtags and use them sparingly. Additionally, they should always be placed at the end of a caption or in the comment section as to not crowd the copy and overwhelm the reader.

Be consistent. A brand’s tone on social media can vary greatly depending on their industry and target market. Some may choose to show strict professionalism on their social pages, some might prefer to use light-hearted humor, and others might even utilize a mix of both. Whatever type of tone a brand decides to employ, it should be consistent throughout every caption.

ABOUT FISHBAT

fishbat is a full-service online marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective way. fishbat promotes a consistent and professional voice for all of its clients through innovative SEO strategies, social media management, web design, brand and public relations.